How to place, size, colour and protect the COZ CLUB logo and emblem.
Open the logo maker pick and export → Present this guideline 16 slides →Why the mark exists before how it is used. Every legacy is known by a logo.
To Connect, Consult, CoServe and Capitalize the small and medium businesses, so the right product and service is delivered globally at the right price, to the right place, in the right time.
COZ is a manifestation of cause, which is Make in India, Make for the World. CLUB is an alliance of Producers and Providers.
Brand Identity, Brand Recognition, Brand Valuation. An emblem is more than a device: it reflects the identity, the purpose and the values that shape the legacy. Everything in this document exists to keep that recognisable.
Two assets, one system. Always place from the master SVG. Never redraw, re-type or trace the wordmark.
The full lockup. Use it wherever there is room to sit at or above the minimum size, on a light background.
App icons, favicons, avatars, stamps and pattern work: anywhere the wordmark would fall below its minimum size.
The logo is 5.384 : 1 and the emblem is 1 : 1. Scale proportionally, always hold Shift.
The logo with THE GLOBAL BUSINESS PLATFORM set beneath it. Use it for introductions such as covers, title slides, signatures and stands, wherever the brand needs to explain itself. Drop the tagline everywhere the brand is already understood.
Every measurement derives from H, the height of the logo artwork above it. Cap height is the fixed rule and the font size is solved to hit it, so the ratio stays clean whatever the font does. Set the tagline in Carlito Bold only, all caps, tracked +60. Never substitute another face, not even Archivo.
Align the tagline to the wordmark, from the left edge of the C to the right edge of the B. The registered mark hangs 3.79% past the B, so measuring off the full artwork box would push the tagline right of true. Left aligned sits flush with the C; centred is centred on the C to B span.
At that size the tagline sets to roughly 95% of the wordmark width, so it reads as one unit with the logo without needing to be stretched. Worked example: a logo 96 px tall takes a 30 px tagline with a 19 px cap height, sitting 24 px beneath it.
The lockup needs 240 px / 60 mm of width. That puts the tagline cap height at 9 px. Below it, drop the tagline and use the logo on its own.
The tagline only ever locks to the full logo. Pairing it with the emblem alone leaves the brand name unsaid.
Left aligned is the default, and the tagline sits flush with the left edge of the C. Use centre aligned only when the surrounding layout is itself symmetrical.
The logo needs room to breathe. Keep this exclusion zone free of type, imagery, rules, buttons, edges and other logos.
Measure the full height of the logo as placed, call it H. Half of that value is the minimum clear space on all four sides. Because the margin is derived from the logo itself, the rule holds at every size: scale the logo and the clear space scales with it.
More space is always fine. Less never is. When the logo sits near a trimmed or cropped edge, measure the clear space from the trim, not from the artwork edge.
Below these sizes the emblem's overlapping strokes close up and the wordmark loses its counters. Switch to the emblem rather than shrinking the lockup.
The logo always sits on a solid, even ground. Full colour on white or off-white is the default. On a solid dark ground use the reversed mark, which keeps the emblem in full colour and turns only the wordmark white. A fully one-colour version exists for single-ink printing.
Never place the logo over photography, gradients or patterns. The emblem's three colours need an even ground to stay legible, so if artwork must carry the logo, reserve a solid panel for it and apply the clear space inside that panel.
Never place the full-colour emblem directly on brand orange, blue or green, the ring loses one of its three colours against the ground. Use the reversed mark, or the badge, which carries its own white ground.
When COZ CLUB sits beside a partner mark, the two stay separate and equal. A divider holds them apart, and the gap on each side is ½H, the same unit used for clear space. The measured cards below show that unit drawn in.
MERIDIAN
½H
½H
½H
&
½H
½H
½H
Novara
½H
½H
½H
&
½H
Meridian, Novara and Atlas are invented brands, drawn only to demonstrate the spacing. They are not real partners, and their colours sit deliberately outside the COZ CLUB palette. For a real lockup, get the partner's master vector art and their own reversed version. Never redraw, recolour or trace someone else's mark.
The brand runs on three colours, the ones drawn in the emblem. Everything else on this page is ink, grey or white. Click any swatch to copy its hex.
Every colour in the emblem stands for something, which is why none of them may ever be substituted or approximated. No personal favourites, and no "it looks similar enough".
Three colours, no more. Approved states read green, prohibitions read ink, and construction lines read orange, so nothing on this page needs a fourth hue. Note that the wordmark artwork is drawn in #1c1c1c while UI text uses #1F1E1E. Keep the logo file untouched: the difference is invisible in use, and editing the master to match would break asset parity.
Split by medium. Documents use Calibri, Cochin and Cambria. Presentations use Calibri with Arimo, following the PowerPoint template. The website and product use Carlito and Archivo. Whichever you are in, the wordmark itself is drawn artwork, not set type, so never re-typeset it.
The PowerPoint template sets headings in Calibri Bold and body copy in Arimo. Use that pairing for any presentation, and keep Cochin and Cambria for written documents.
Carlito is metric-compatible with Calibri and Arimo with Arial, so line breaks and column widths hold when a file moves between machines. Both are open licensed and free to install.
These three are for anything that leaves as a file: proposals, reports, presentations, templates and email. Specimens above render only if the face is installed on this machine.
Check Cochin before rolling it out. It ships with macOS but not with Windows or Microsoft Office, so Word on a Windows machine will silently substitute another serif and the documents will stop matching each other. Agree a Windows-available fallback, or standardise on Cambria for body as well.
In every document, deck, contract, caption and line of interface copy, the name is written COZ CLUB. All caps, two words, one space. There is no sentence-case form and no exceptions. The same holds for every sibling company and for the CLUB OF… lines, where OF is capitalised too.
Set it in whichever body face you are already using. Do not paste the logo artwork into a sentence, and do not switch to Carlito mid-paragraph to make the name look like the logo.
Creatives and ads. Emails and messages. Documents and reports. Proposals, presentations, templates.
Even when typing casually, in a chat or a quick note, it is always COZ CLUB. Capitals every where, every time.
The same logo and emblem on every document, without exception. Never recreated from memory.
Each company carries a descriptor line beneath its wordmark, in the same slot COZ CLUB uses for THE GLOBAL BUSINESS PLATFORM. For the siblings that line is their CLUB OF… name. So COZ COMPASS sits above CLUB OF SOFT SOLUTIONS, and each of the four pairings is fixed.
Build it exactly as the COZ CLUB lockup: Carlito Bold, all caps, tracked +60, cap height H ÷ 5, gap ¼H to the cap line, aligned on the wordmark rather than the registered mark.
Built from the vector masters to the same construction as the COZ CLUB lockup: cap height H ÷ 5, gap ¼H to the cap line, Carlito Bold tracked +60. Here H is the wordmark ink height, which is 87 units in all four masters. Each ships in four colourways, left and centre aligned, from the logo maker. Note that the company logos carry no registered mark: the ® belongs to COZ CLUB.
The tagline is a fixed string. Translate the copy around it if you need to, but leave the tagline itself in English and in caps.
Each of these breaks the mark. If a layout seems to need one of them, resize or re-place the logo instead.
2026Using an incorrect version of the logo or emblem damages brand identity, brand recognition and brand valuation. That is the whole reason this document exists.
What every team member must remember about the logo and the emblem.
No approximations. No personal favourites. No "it looks similar enough". The three hex codes are the brand.
The emblem is the identity. Do not rotate, recolour, stretch, or recreate it from memory. Place it from the master file.
Proposals, emails, reports, presentations, templates, creatives. The same logo and emblem, every single time.
Where this guideline and the Brand Identity deck disagree, this guideline wins. The deck remains correct on purpose, principles, naming and colour meaning, all of which are carried across above.
Fonts are not a conflict: the deck's three faces are the document set, the site's two are the web set. Both are documented under Typography. Carlito is also the metric-compatible open substitute for Calibri, so headings hold the same widths across the two.
Every approved variation as SVG, or use the logo maker to pick one, set a size and export SVG or PNG with clear space baked in. Place these files directly, and never redraw, re-type or trace the artwork. In the tagline lockups the tagline is converted to outlines, so the files render identically everywhere and need no font installed.
The emblem sits on a brand white ground at 80% of the badge width, which puts the padding at one eighth of the emblem height on every side. That continues the same halving the rest of the system uses: ½H clear space, ¼H tagline gap, ⅛H badge padding.
The ½H clear space still applies, measured outside the badge. The white ground is the substrate, not the clear space, so it does not count toward the exclusion zone.
