COZ CLUB Logo Guidelines Full document →
COZ CLUB
THE GLOBAL BUSINESS PLATFORM

Logo Guidelines

How to place, size, colour and protect the COZ CLUB logo and emblem.

Primary logo Emblem Tagline lockup Co-branding

01 / Purpose

Thinking Global, Acting Local!

GOODBETTERBEST

To Connect, Consult, CoServe and Capitalize the small and medium businesses, so the right product and service is delivered globally at the right price, to the right place, in the right time.

01 / Principles

Honesty. Sincerity. Integrity.

What the name carries

COZ is a manifestation of cause, which is Make in India, Make for the World. CLUB is an alliance of Producers and Providers.

Why the mark is protected

Brand Identity. Brand Recognition. Brand Valuation. Every legacy is known by a logo, and an emblem carries the essence of who we are.

The one rule

Every margin is half the height of the mark it protects.

Measure the mark as placed, call it H. Half of H is the minimum clear space on all four sides. Because the margin comes from the mark itself, it scales automatically at every size.

02 / The marks

Two assets, one system

COZ CLUB primary logo

Primary logo

5.384 : 1
COZ CLUB emblem

Emblem

1 : 1

Always place from the master SVG. Never redraw, re-type or trace the wordmark. The emblem takes over wherever the wordmark would fall below its minimum size.

03 / Tagline lockup

Left aligned by default

Tagline lockup, left aligned
THE GLOBAL BUSINESS PLATFORM

Left aligned

Preferred
Tagline lockup, centre aligned, reversed
THE GLOBAL BUSINESS PLATFORM

Centre aligned

Ok

Carlito Bold only, all caps, tracked +60. Centre alignment is measured on the wordmark, from the C to the B, never on the registered mark.

03 / Tagline construction

Everything derives from H

Tagline lockup with vertical dimensions
THE GLOBAL BUSINESS PLATFORM
logo top logo bottom cap line baseline H ¼H H / 5
font sizeH ÷ 3.28 gap to cap line¼H cap heightH ÷ 5 tracking+60

04 / Clear space

X = H ÷ 2

Keep the exclusion zone free of type, imagery, rules, buttons, edges and other logos. The finished zone measures (W + H) × 2H. More space is always fine. Less never is.

logo 40 pxmargin 20 px logo 120 pxmargin 60 px logo 10 mmmargin 5 mm

04 / Clear space

Primary logo

Margin =  ½ of Logo Height
½H
Logo inside its clear-space boundary
½H
½H
The inner box is the logo bounding box, H tall. Every band around it is ½H.

04 / Clear space

Emblem and tagline lockup

½H
½H
Emblem inside its clear-space boundary
½H
½H
Square, so the margin is half its height on all four sides.
½H
½H
Tagline lockup inside its clear-space boundary
THE GLOBAL BUSINESS PLATFORM
½H
½H
H includes the tagline. Never measure from the logo alone.

05 / Minimum size

Switch to the emblem, do not shrink the lockup

Logo at minimum screen size
160 px wide
minimum, screen
Emblem at 24px
24 px
emblem, screen
Logo too small
Too small
use the emblem

Print minimum is 40 mm wide for the logo and 8 mm for the emblem. The tagline lockup needs 240 px or 60 mm, below which the tagline comes off.

06 / Backgrounds

Always a solid, even ground

Full colour on white

Full colour

Preferred
Reversed logo, full colour emblem, on black

Reversed

Ok
One colour

One colour

Ok
Over imagery, not allowed
Don't

Over imagery

Never over photography, gradients or patterns. If artwork must carry the logo, reserve a solid panel and apply the clear space inside that panel.

07 / Co-branding

Separate, equal, COZ CLUB first

COZ CLUB emblem ½H ½H Partner mark MERIDIAN

The gap each side of the divider is ½H, the same unit as clear space, so the two brands sit exactly H apart. Match optical height, not bounding box. Both marks full colour, or both reversed, never one of each.

Colour

The emblem's three colours are fixed

Brand Orange

#ff7f32rgb(255, 127, 50)

Brand Blue

#298fc2rgb(41, 143, 194)

Brand Green

#6cc24argb(108, 194, 74)
logo ink#1c1c1c black#1F1E1E white#FAF9F8

Colour

Every colour stands for something

Community

Brand Orange

Collaboration

Brand Blue

Commerce

Brand Green

Which is why none of them may ever be substituted or approximated. No personal favourites, and no "it looks similar enough".

Typography

Two tracks, split by medium

Documents / Primary

Calibri

Headings
Documents / Secondary

Cochin

Body
Documents / Accent

Cambria

Callouts
Web / Headings

Carlito

16 to 72 px
Aa
Thinking Global Acting Local
Web / Body

Archivo

12 to 18 px
Aa
Great design transcends borders while respecting local context.

Calibri, Cochin and Cambria for anything that leaves as a file. Carlito and Archivo for the website and product. The wordmark is drawn artwork in both, so never re-typeset it. The tagline is the one exception: always Carlito Bold.

Writing the name

COZ CLUB

All caps, two words, one space. In every document, deck, contract, caption and line of interface copy. There is no sentence-case form and no exceptions.

Correct

  • +COZ CLUB
  • +COZ CLUB® first prominent mention
  • +THE GLOBAL BUSINESS PLATFORM tagline, keeps THE
  • +cozclub.com addresses stay lowercase

Wrong

  • ×Coz Club
  • ×CozClub  COZCLUB
  • ×The Global Business Platform
  • ×GBP never abbreviate

Writing the name

Capitals every where, every time

Every company name

  • +COZ CLUB
  • +COZ CHEM
  • +COZ CASTLE
  • +COZ COMPASS
  • +COZ COMFORT

The four CLUBS

  • +CLUB OF PHARMA & CHEMICALS
  • +CLUB OF LIVING & LIFESTYLE
  • +CLUB OF SOFT SOLUTIONS
  • +CLUB OF INDUSTRIAL INFRA

Creatives, ads, emails, messages, documents, reports. Even a casual chat or a quick note. No exceptions, and OF is capitalised in the CLUB lines too. Each sibling carries its CLUB line in the same slot COZ CLUB uses for THE GLOBAL BUSINESS PLATFORM.

08 / Misuse

Each of these breaks the mark

Stretched logo
Don't

Stretch

Squashed logo
Don't

Squash

Rotated logo
Don't

Rotate

Emblem flattened to one colour
Don't

Recolour

Emblem with a drop shadow
Don't

Add effects

Logo over imagery
Don't

Over imagery

GLOBALCrowded logo2026
Don't

Crowd it

Washed out emblem
Don't

Fade or outline

Never place the full colour emblem on brand orange, blue or green either: the ring loses one of its three colours against the ground.

Writing the name

Four companies, one construction

COZ CHEM lockup

COZ CHEM

PHARMA & CHEMICALS
COZ CASTLE lockup

COZ CASTLE

LIVING & LIFESTYLE
COZ COMPASS lockup

COZ COMPASS

SOFT SOLUTIONS
COZ COMFORT lockup

COZ COMFORT

INDUSTRIAL INFRA

Each company puts its CLUB line where COZ CLUB puts THE GLOBAL BUSINESS PLATFORM, built to the same rule: cap height H/5, gap ¼H, Carlito Bold tracked +60.

Why it matters

The difference is not cosmetic

A wrong mark costs

  • ×Undermines twenty years of brand building
  • ×Confuses clients: which company is this?
  • ×Random colours based on personal preference
  • ×Inconsistent across emails, decks and documents

The right mark buys

  • +Clients recognise COZ CLUB instantly
  • +Strong, consistent global brand presence
  • +The same logo on every document
  • +Exact hex codes keep the brand language consistent

The rules of engagement

One Logo. One Emblem.

01

Exact colours

No approximations, no personal favourites, no "it looks similar enough".

02

Never alter the emblem

Do not rotate, recolour, stretch, or recreate it from memory.

03

Same mark, every time

Proposals, emails, reports, presentations, templates, creatives.

10 / Downloads

Fifteen approved files, nothing else

Full colour logo

Full colour

light ground
Reversed logo, colour emblem

Reversed

colour emblem
Tagline lockup

With tagline

left or centred
Emblem

Emblem

tight space

Full colour on light, reversed on dark, one colour for single ink, each with and without the tagline. In the tagline lockups the tagline is converted to outlines, so no font needs installing. Use the logo maker at /logo to pick one and export at any size. Take them from there, never from an email.

COZ CLUB emblem

One unit runs the whole system

Half the height of the mark. It sets the clear space, the gap between the logo and the tagline at half again, and the separation in every co-brand lockup.

Full guidelines: index.html cozclub.com/design